Buying a Tesla could soon include lifetime insurance and maintenance

Once price to rule them all. Or, um, something like that. Tesla today detailed a desire to make a car’s purchase price all-inclusive. For buyers, this means bundled insurance and maintenance as long as you own the car. It’s an outside-the-box plan, but one Tesla is already working on with its Asian customers. Customers in Asia are now offered a pricing package that covers common expenses of car ownership. And the plan is to start offering the same package across all markets in the future. Tesla VP of Global Investor Relations Jeff Evanson explains: We’ve been doing it quietly, but…

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