PR is the fucking worst, according to an actual PR person

Before I get a bunch of “well, actually” crap in the comments, yes, I run a PR firm. But this isn’t some way of promoting myself as “good” and others as “bad.” I assure you nothing here is going to make me look anything other than perhaps more competent than some and definitely angry. Once again, in the great mystery of the universe, a reporter has talked about PR people not being competent enough to do their research: for real q: what's the etiquette when people email you 3 times & lay on the guilt but clearly never did a cursory…

This story continues at The Next Web

from https://thenextweb.com/opinion/2017/04/05/pr-people-hell-wrong/