Samsung, Intex and Rising Star emerge as top three OEMs in India, says CMR report

Samsung, Intex and Rising Star have emerged as the top original equipment manufacturers (OEM) in India, according a report by CMR, with Rising Star being the largest contract manufacturer.

According to The Economic Times report, Samsung is the overall leader when it comes to original device manufacturing (ODM) for mobile phone as well as smartphones in India. Rising Star is the manufacturer for phones from Asus, Gionee, InFocus, Microsoft, Oppo and Xiaomi. Intex and Vivo are the other ODM in the top of the list.

Here’s how the smartphone OEM breakup comes across, along with the OEM leader in each segment:

• Phone less than Rs 4,000: Intex
• Phones between Rs 4,000 and Rs 8,000: Samsung India
• Phones between Rs 8,000 and Rs 10,000: Vivo Mobile India
• Phones between Rs 10,000 and Rs 15,000: Rising Stars
• Phones between Rs 15,000 and Rs 20,000: Samsung India
• Phones above Rs 20,000: Hong Fu Jin Precision Electronics (Zhengzhou)

According to Faisal Kawoosa, principal analyst, industry intelligence practice at CMR, The goal of ‘Make in India’ to attract foreign OEMs to assemble phones in India has worked. “However, at the same time, it has not resulted in strengthening of domestic brands. There is a need to revisit the initiative that focuses on empowering domestic brands within the global trade regime,” said Kawoosa to ET.

Kawoosa focussed on the need for local brands to create a local ecosystem within a time-bound manner. He said that Chinese brands should not gain market share at the cost of Indian brands.

According to ET, in Q4 2016, around 48 OEMs and third-party manufacturers were making mobile handsets in India. Around 140 ODMs supplied materials to brands selling in India in the same time period.

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