6 ways companies screw up their global expansion

Global domination, headquarters in exotic locations around the world, exciting business trips, and client meetings at sushi bars in Tokyo or paella in Madrid. Growing your startupinternationally has plenty of benefits and earns you the title of Global CEO — but getting there is no easy feat. When your home market is locked in and you start looking further afield for your next target, it can be easy to think you have your playbook setup already. However, once the reality of having to select the RIGHT market, hire local talent, and face cultural nuances hits home, it’s easy to feel…

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