How Google is trying to make SMS sexy again

Messaging apps are constantly adding functionality to allow you to do more than simply chat with your contacts. But now, Google is going all-out to champion SMS as the standard of the future for mobile users. The company has imaginatively rebranded its Messenger app, which previously handled SMS messages on Android, to ‘Android Messages’. Beyond the name change, there are also a bunch of iMessage-like features that you’ll be able to experience soon. The Verge reports that Google has rolled out a new platform based on Rich Communications Services (RCS) tech to allow businesses to “brand text messages, alerts and other communications,…

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from https://thenextweb.com/apps/2017/02/24/how-google-is-trying-to-make-sms-sexy-again/