Smartphone app usage has gone up by 43 percent since last year in India: Study

India’s app usage is growing at 43 percent year-on-year with music, media and entertainment applications witnessing the biggest increase at 188 percent, a study by Yahoo-owned research firm Flurry said on Thursday. Phablet is the most preferred mobile device with 61 percent market share in India. Time spent in messaging and social apps grew by an impressive 52 percent across the country and 44 percent globally.

“As smartphones celebrate their first decade, the mobile app industry has grown into a dog-eat-dog world. We are excited to see what app developers do in the next decade and watch which industry they chose to disrupt, again,” said Christopher Klotzbach, Director, Flurry from Yahoo, in a statement. Personalization apps saw the biggest usage decrease at -32 percent. This decrease is due to the operating systems integrating the functionality of these apps natively.

In 2016, shopping apps continued to gain popularity, growing 31 percent globally and 12 percent in India. Gaming, the app category known as “the darling of the mobile industry,” saw the time-spent decline by four percent globally and a small growth in India of just eight percent, the findings showed.

While business and finance apps grew 176 percent year-on-year, the utilities and productivity apps grew 99 percent year-on-year. The ‘State of the App Nation in India’ study is backed by data gleaned from over 940,000 applications, across 2.1 billion global devices from across the world, and the 58,000 apps, across 147 million devices from India, that use Flurry.

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