The secret startup weapon no one talks about: Befriending competitors

As an entrepreneur, you probably already know that it’s important to keep an eye on the competition. You want to continually analyze what they’re doing in order to learn from their approach and understand where you can stand out. But over my 15 years of building startups, my co-founder and I have found a better strategy is to cozy up to the competition — even befriend them. I know this approach can seem counterintuitive, but it was critical to the success of our last business, Imagine Easy, and is the same playbook we’re following with our current one, classic games,…

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from https://thenextweb.com/growth-quarters/2021/02/15/secret-startup-weapon-befriending-competitors/