Amazon launches free ad-supported video streaming service in India

Amazon seems to be cooking up a new way to attract users in India to shop on its platform: a free video streaming service. The company launched a new ad-supported streaming platform called Amazon MiniTV that lives inside the main shopping app. MiniTV currently resides in Amazon’s Android app and has various content sections including Comedy, Lifestyle, and Web Series. It’s separate from Amazon Prime Video, the company’s paid streaming service. Amazon has partnered with content studios such as The Viral Fever (TVF) and Pocket Aces to bring their shows to the platform. Plus, the e-commerce giant has roped in various influencers…

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